Malaga city closed its best tourist year so far in 2019, and the city is confirmed as one of the great european destinations
From the tourist point of view, 2019 was the city of Malaga's best year so far. It saw the capital achieving the best figures since records began in the majority of parameters (number of visitors, overnight stays, average stay and occupancy rate) and the city was confirmed as one of Europe's major tourist destinations.
According to data from the Hotel Occupancy Survey (EOH) of the National Institute of Statistics (INE), in 2019 more than 1.4 million tourists stayed in the city's hotels, up 2.5% on the previous year. These tourists booked more than 2.7 million overnight stays, an increase of 5.5%, breaking all records so far.
These increases, which exceeded even the most optimistic forecasts, are the result of the extraordinary performance of both the domestic and international markets. In fact, even in the absence of figures for the month of December, between January and November, a total of 818,037 overseas tourists stayed in Malaga's hotels, 3.08% more than in the same period the previous year. Foreign visitors now represent 62.67% of the city’s total number of tourists. For its part, the number of domestic visitors has risen by 2.02% to 487,308. The national market accounts for 37.33% of the total.
These tourists recorded an additional total of 2,586,138 overnight stays, an increase of 5.98%. International travellers recorded 1,719,079 hotel stays, 7.46% more, while Spanish travellers generated 867,059, up 3.16%. The occupancy rate in this period reached 79.58% and the average stay was two nights.