What does the award involve?
The title of European Capital of Smart Tourism 2020 is a unique opportunity to put the city of Malaga on the map of smart tourism destinations in the European Union.
Major communication activities will put the city of Malaga on the map of smart tourism destinations, and it will gain visibility as a pioneer of this type of tourism in the European Union. In addition, the city will be presented with a large sculpture that will be placed in the city centre to mark its commitment to tourism that is sustainable, accessible, digital and cultural.
Among other benefits, communication campaigns will be reinforced by the production of a short video presentation highlighting our achievements and an exhibition during a major EU tourism event or travel fair.
Being the European Capital of Smart Tourism in 2020 will serve as an inspiration to other tourist destinations across Europe, and will promote the city’s profile as a tourist destination. This will increase the number of visitors to the city, furthering its economic growth.
Smart Tourism Destination Network.
This achievement must serve as further incentive for the work we have been doing for years. Malaga City Council’s commitment to the development of smart tourism is unequivocal. Among the various different actions carried out, last February the City Council signed the General Protocol of Action for the participation, encouragement, support and promotion of the Smart Tourism Destination Network. This action plan is an initiative of the Ministry of Tourism to improve the competitiveness of tourist destinations in a sustainable and accessible way, through tourism management models based on innovation. Along with Malaga, 68 other Spanish tourist destinations and the major public and private organisations in the industry have all adopted this protocol.
Similarly, the Smart Tourism Destination Network was established in October 2018. Its aim is to lay the foundations of a new model for the sector that will make tourist destinations the central focus of tourism policy. In this way, the Smart Tourism Destination Network aims to promote an increase in competitiveness and the exchange of synergies and good practices through the transfer of knowledge in all areas of smart tourism.
Being named European Capital of Smart Tourism must, in the end, serve as an incentive to continue growing, as we have always done, based on the criteria of quality and excellence, so that Malaga can continue to be a benchmark tourist destination for everyone. We must rise to this significant new challenge.