Smart Tourism destination
Malaga is part of the Smart Tourism Destination Network, a project promoted by the Ministry for Tourism to improve Spain’s positioning as a global tourist destination.
The Smart Tourism Destinations project is one of the measures included in the National and Integral Tourism Plan (PNIT, for its initials in Spanish) 2012-2015, promoted by the Ministry for Tourism and managed by the State-Owned Enterprise for the Management of Tourism Innovation and Technology (SEGITTUR).
The objective of this project is to improve Spain’s positioning as a global tourist destination, seeking new mechanisms to promote innovation in tourist destinations with the deployment and development of ICTs in order to create differential and highly competitive services. It also aims to create a homogeneous framework that establishes the minimum requirements for classifying tourist destinations as “Smart Destinations”, in line with the recent trends in Smart Cities.
A smart tourism destination is one that is innovative, built on a state-of-the-art technological infrastructure, which guarantees the sustainable development of the tourism area, is accessible to all, facilitates the interaction and integration of visitors with the environment, and increases the quality of their experience in the destination, while also improving the quality of life of residents.
This transformation results in stimulated and increased competitiveness through innovative capacity, which leads to improvements in the perception of the destination and improves the residents’ quality of life.
Achieving the goal of becoming a Smart Tourism Destination involves the establishment of a strategy to revalue the destination that allows it to increase its competitiveness, through better use of its natural and cultural attractions, the creation of other innovative resources, and an improvement in the efficiency of production and distribution processes, which ultimately promotes sustainable development and facilitates the interaction of visitors with the tourist destination.